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Strategic Advisory · International Lens

Advising ventures
at the edge

We advise across medicine, hospitality, commerce, and real estate, through an international lens. Advisors who think across boundaries, in sector and space.

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International business

Strategy for ventures where boundaries blur, and opportunity emerges

Our work spans sectors and geographies. We understand how regulatory shifts, political dynamics, and macroeconomic forces shape opportunity, and we bring strategic discipline to businesses where experience, trust, and brand drive value.

01

Medicine & Biotech

Strategic counsel for healthcare ventures, longevity platforms, and biotechnology companies navigating regulatory complexity, market positioning, and investment.

02

Hospitality

Guiding luxury hotels, members' clubs, and experience-driven brands to build cultural relevance through design, service, and operational excellence.

03

Commerce

Positioning guidance for luxury and consumer brands navigating market entry, brand evolution, and the intersection of digital and physical retail.

04

Real Estate

Advisory for developers and investors creating lifestyle real estate, mixed-use destinations, and wellness-integrated living environments.

Perspectives on strategy,
design, and trust

01

The Future of Healthcare

How evidence-based longevity medicine is reshaping markets and creating new categories of premium service.

02

What Makes Institutions Endure

Lessons from the world's greatest hotels on building lasting brands through design, trust, and service.

03

Thinking Across Boundaries

Navigating geopolitical complexity and cross-border opportunity in consumer-facing markets.

04

Luxury & Consumer Shifts

Understanding what defines premium in a changing world, and where value is migrating.

Available for conferences, panels, and private events

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Advisors who think across boundaries

Faye Mythen

Senior Advisor

MSc International Strategy, LSE
Author, Icons of American Luxury (Assouline)
Board Advisor, Reborne Longevity

Faye Mythen brings a background spanning finance, law, and geopolitics, combined with years spent studying what makes luxury institutions endure. Her book Icons of American Luxury, published by Assouline, explored how the world's greatest hotels became cultural landmarks through design, trust, and service.

Today, she applies that same strategic and aesthetic discipline to health and biotechnology. As Board Advisor and Strategist at Reborne Longevity, she helps shape a next-generation global investment platform for healthspan, uniting scientific rigour, industrial design, and hospitality principles into an integrated model for evidence-based longevity care.

Let's discuss how MurphySA
can support your vision

hello@murphysa.com

+1 689 260 0510